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LG Electronics joins hands with Lowe’s to strengthen U.S. market position


LG Electronics announced that it has signed a strategic alliance agreement with the world’s No. 2 home improvement retailer Lowe’s to further expand its market share in the US. Under the agreement, LG will supply its home appliance products, including French-door refrigerators and washers, to Lowe’s nationwide chains and online store from next year. The agreement comes after LG Electronics signed a similar agreement with Home Depot, the world’s largest home improvement retailer in 2005. The company also built sales and marketing channels through Best Buy in 2003 and Sears in 2007
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