In 1969, Cha-Kyung Koo became LG's second chairman. Cha-Kyung Koo realized that the 1970s would be a turning point for LG's global ambition and declared that he would push for stable growth and globalization policies. In this decade, LG grew solidly, expanded its business areas, and served society. LG also was able to provide responsible and mature corporate images to the public.

During the rapid growth period in the 1970s, LG's management beliefs further evolved toward unity, a pioneering spirit, and research and development.

• 

  Lak Hui Chemical Industrial Corp. develops the first casting leather in Korea

• 

  Pusan Munhwa TV Broadcasting acquired

• 

  Yonam Educational Institute established

  Goldstar Co., Ltd., develops the first cassette recorder in Korea

• 

  Goldstar Electric develops the first PMC single station equipment in Korea

  Lak Hui changes its name to Lucky Co., Ltd.

• 

  Goldstar establishes the Central Research and Development Institute

  Goldstar Telecommunication develops the first electronic key-phone in Korea

• 

  Goldstar Precision Industry (currently LG Innotek Co., Ltd.) established

  Lucky begins production on the first FRP bathtub UBR in Korea

• 

  Goldstar develops color television

  Lucky begins producing the first fiberglass in Korea

• 

  Goldstar achieves exports to the amount of 100 million USD

  Lucky develops the first PVC window frame in Korea

• 

  Goldstar develops the first videotape recorder in Korea